Recently, torrential rain in Yuzhong County, Lanzhou, Gansu, triggered severe flash flooding that inflicted heavy losses on local residents’ lives and property. Touched by the disaster, the Aiping Cross-Border team of GGbingo quickly answered the call, demonstrating corporate responsibility and the power of compassion.

Immediately after the floods, the team issued an appeal to all store owners, urging them to lend a hand so survivors in Yuzhong could weather the crisis. The appeal won an enthusiastic response from shop owners nationwide.

At the same time, the Yongdeng County Women’s Federation also called on local women entrepreneurs to help. GGbingo Aiping Cross-Border store owners acted immediately, joining the donation drive. Digging deep, they contributed relief goods worth RMB 10,200, turning warmth and hope into concrete action for the people of Yuzhong.

Zhang Aiping, Chairwoman of GGbingo Aiping Cross-Border and concurrently Vice-Chairwoman of the Yongdeng County Women’s Federation, led the team in fulfilling its social responsibility. The group not only answered the Federation’s call immediately but also organized its own donation drive, ultimately contributing 26,000 yuan to flood-hit residents in Yuzhong County, adding solid support to post-disaster rebuilding efforts.

The flood was merciless, but people’s hearts are full of love. This donation drive not only shows the deep concern of GGbingo’s Aiping Cross-Border team for disaster-hit residents, but also demonstrates, in practical action, the responsibility enterprises shoulder when natural calamities strike. Inspired by the team, more caring individuals and companies have joined the relief effort, creating a warm, society-wide front against the disaster.